About Merv Carlson

Merv started his first consulting firm in 1990, moved to the online arena in 98 and has steadily built an online presence and clientele over the last 15 years.

Why LinkedIn Is An Important Social Media Platform

When most people sign into their social media accounts every day, they’re viewing it as a fun escape from their day job, chores, homework, and so on. Statistics show the average social media user spends roughly 45 minutes a day on Facebook. We use social media as a form of entertainment, communication, and procrastination from our real-life responsibilities.

Since social media is viewed as a “fun” tool to many, most have a Facebook, Twitter, and Instagram. Non-serious and visually interactive platforms, people let loose and showcase pictures from their latest trips on the three, looking for discussion and praise. It’s no wonder, then, that it takes some convincing to spur these people to complete a LinkedIn profile. LinkedIn takes all the time that Facebook does, but without the eye-catching travel photos, how-to cooking videos, and outrageous pet videos.

People don’t want to be reminded of their professional developments and career goals when they’re on social media. As such, too many people half-complete LinkedIn profiles and check on their notifications once a month. They don’t take it seriously, nor do they take the time to learn about its official functions.

In an age when Digital Marketing rules all, it’s incredibly important to be on every single social media platform, especially one geared towards job development, recruiting, and professional awareness. LinkedIn is the “professional” social media platform, where businessmen and women scout for competitors, partners, employees, and active business groups. LinkedIn is where advocacy groups flock to refine their branding message while recruiting members. Alumni networks actively update and message fellow classmates on job openings, future career prospects, and developments in their industry.

It’s time people move past the “not-fun” stigma attached to LinkedIn. Every established business and company has a LinkedIn profile. A major tool for landing a dream job today, LinkedIn provides direct messaging access to employees at another business. It’s a platform of professional keyword dissemination, and above all, the most globally centered career-networking social media site available today.

LinkedIn is designed for business showcasing. Businesses can brand themselves quickly and efficiently to thousands of other businesses and savvy entrepreneurs on LinkedIn. By creating a LinkedIn profile, image and online visibility in a professional light are immediately enhanced. The seriousness and respectability of LinkedIn gives active members an unspoken rapport and access to an invaluable network of like-minded people.

As a keyword technology and branding firm, Uppgroup Inc. can’t stress enough how crucial it is to professionally brand your business to investors, consumers, and fellow businessmen around the world on LinkedIn. A free networking platform plugged into every corner of the globe, LinkedIn provides more opportunities to share your message and refine your company brand. The more you can post your industry keywords under your business title, the better. LinkedIn adds a level of digital professionalism not available on any other social media platform today. If you’re on the fence about creating a LinkedIn profile: do it. There is no other tool so helpful for solidifying a professional brand in the eyes of consumers worldwide.

Keyword Technology, Press Releases, Uppgroup Inc.

Keyword Technology and Press Release Firms


The press release of a company is a relatively short piece of literature, but in those few words, you must prove the significance of a person, product, or work. A press release is somewhat of a fake news story that is written in the third person and is meant to sell what the press release is about to an editor or reporter. A press release is used to announce things like scheduled events, personal promotions, products and services, awards, sales and accomplishments and the like. Reporters are more prone to consider stories that have press releases. They are usually sent as a part of a press release kit, along with a pitch, or alone. In the press release, it is important to follow proper formatting and to include information about the idea you are pitching that will make the editor or reporter interested. A press release is essential to having your articles accepted, so it is important to have it written in the correct format and for it to contain adequate information. Because of this, it may be better to have a Keyword Technology firm handle your press release.

Use A Keyword Technology Firm For Press Releases To Gain Traffic and Ranking

Usually, you would use a Keyword Technology firm for all of your search engine optimization needs. Nevertheless, such a company can also handle writing press releases, considering that press releases and search engine optimization have a similar aim. If you want your story to catch the attention of a reporter, then you will have to know proper techniques to get a reporter’s attention. The writers at a Keyword Technology firm will understand how to do this. Search engine optimization is all about getting higher ranks on search engines and using the correct keywords to get a site to those higher ranks. With a press release, the aim is to grab the attention of the story and to communicate the appeal of the story. The aim of both is similar, so a Keyword Technology firm will know how to handle press releases.

A Good Heading Helps In Gaining Ranking and Attention 

In order for a press release to be effective, it must have a good headline that sums up the point of the story in as few words as possible. It is also important to have an effective lead paragraph, one that will engage whoever is reading it. In this lead paragraph, all of the essential information such as the when, where, how, and the what must be included. You also have to make a claim as to the main aim of the article. After that paragraph, everything that was included in the lead paragraph has to be backed up.

A Good Press Release Lasts For Years – Use  A Professional Firm 

While writing a press release seems to be a simple science, for beginners, it can be quite difficult. That is why it is best to leave it to the professionals, such as a Keyword Technology firm. It is too much of a risk to attempt to do a press release if you are not familiar with or do not have experience with writing press releases. Also, by having a Keyword Technology firm like Uppgroup Inc. handle it, you can be certain that your press release will be of high quality and that it will have higher chances of being accepted.

Press Releases Are All About Exposure And Traffic

Now, while all the focus of this article is basically around getting the attention it deserves, making sure the reporters notice it, having the layout all correct, the paragraphs are detailed, etc. All of this has one underlying purpose – to bring you to attention in the eye of your target client or visitor.

A Press Release Must Move Traffic To You

In order for that purpose to have a desired result, it most often requires that the visitor contact you, touch base with you, visit your site for more information, etc. This is a crucial aspect of a properly done press release. Submitting a press release that has no ability, or lacks the ability to “Move Traffic” to you, is pretty much nothing more than Internet Clutter.

Don’t Waste Your Opportunity With Your Press Release

There are millions of press releases that have little to no success in transferring a visitor to the company or individual that published the press release. Basically, this amounts to a waste of time and resources. All the time invested in creating the release is secondary to the time and resources invested first in getting ready to announce in the press release. You would first have made a great product, idea, or service. You would be all set to talk to these folks, share your knowledge, service product or idea. Then all the time creating the release in the right format, only to have it sit, and do nothing.

Your Press Release Needs To Be Indexed And Ranked 

Submitting a release is only a concept – a promise of something, it needs to be submitted correctly, to the right locations, using the right process of back linking so that it first off, gets accepted, secondly, gets indexed, and third, can actually send people to you.

A Good  Press Release Can Work For Years

It is a waste of time to blindly submit with no plan for utilizing this press release. A single press release can go to work, and last for years, making progress in sending visitors, building credibility, transferring traffic, adding sales and much more, if it’s done right. Here is an example of a Press Release working for a seven year period. Pro Desks Launches New Ecommerce Laptop Desk Store.

Focus On Keyword Technology For Your Next Press Release

Most press submission services and press writing services only focus on the actual release, they know nothing about keyword technology, seo, ranking, long term residual value and gaining long term traffic from this one document.

Contact Uppgroup Inc. About Keyword Technology And Your Press Release

There are huge advantages to using a keyword technology firm to assist you in creating, submitting, and then positioning that release to work for years, not just two seconds. Talk to us,  let us have them take a look at your product, your idea, etc. Get some feedback on what we can do for you. This will make that one press release work over and over. Then think what we both can do with 10, or 100.

Keyword Technology and Article Creation


Creating compelling and useful content, such as writing about your company, products, or general current market information with keyword oriented useful content will likely influence your website more than most of the other factors. After the Google Penguin update, regularly posted quality and authentic content is the recommended method to assist in positioning on Google.
Our research has shown that the time frame varies depending on the site, the topic and so forth, but ideally, you should post at least 2 new articles every week, more being better. Google, in some fields and topics, will rank websites with frequent articles higher with frequently updated material that contains unique and relevant content on target to the website topic.
It goes without saying that any company that is serious about success needs a website. You would not be reading this article if that was not true.
But just having a website itself is not a competitive advantage. As a business owner, you need to ensure that your site is generating opportunities and positioning you as a leader in its industry. Quality content is the key.
Make sure your site is not lost in the light of recent Google updates to the search algorithm. SEO practices have become more focused on generating quality content than ever. One of the biggest changes – called Panda – focuses on content rich websites.
While hyperlinks remain vitally important in promoting a website ranking in Google, Panda now looks at vital content on the site to begin to determine the authority, and therefore, placement in the results. Balancing content and web design with obtaining strong back links and reference content generation, based around keyword technology is the best approach. These objectives are inseparable, more quality content will generate the most chances that like minded people will link to your website.
The search engine optimization (SEO) experts recommend thinking of Panda as a filter of quality content. Kindly make your content fit into the known parameters of Panda and your website is more likely to be perceived as a living resource center – one that customers and potential customers will return to when they need information – not only in its products and services, but also about the topic in general, in a broader sense.
Content generation encourages other content creators to link from their website, which can further improve your position in search engines, but not only search engines, this provides access to the traffic that is occurring on that particular site; it’s called traffic transfer.
You owe it to your business to keep up to date. However, there are a great deal of aspects to ranking a site, and quality content is just one aspect, albeit, a crucial aspect.
Working with a keyword technology firm to first determine the role that content will play, how the content should be structured, and what format is your first step. A quality article that no one can find, that the spider does not know it exists, and no other sites link to it, is basically not going to assist you much in actual ranking improvements.
However, 1 quality article, done correctly, back linked, site mapped, interlinked, promoted, and talked about – now, we are getting some value. 1 quality article can have a great deal of influence if that article is promoted in the correct fashion. 100 articles not promoted correctly could have little to zero value.
Don’t be fooled into thinking that a site with a thousand pages of good content is just magically going to be ranked above a site with 10 articles. Volume assists sure, but volume alone does not on its own, do anything. Each article needs to have its own promotion program, it’s own ranking system, then this article will take on a life, take on a ranking, building and generating search results, which translates to visitors.
A good keyword technology firm takes into account many factors, literally there are an easy hundred factors that can have an influence, and there most likely are more. They will focus on making sure that you are going to tap into all of the ones they feel make a difference.
They can take and advise you on how to generate this article. And be sure, there are many ways to generate an article, and how that article is going to be used makes a difference.
Contact us, discuss the possibilities of what that article can do for your site, then, once you have a better understanding, let’s discuss what 10 might do, or 100. But first things first, let’s get 1 to do all it can.


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