Keyword Technology, Press Releases, Uppgroup Inc.

Keyword Technology and Press Release Firms


The press release of a company is a relatively short piece of literature, but in those few words, you must prove the significance of a person, product, or work. A press release is somewhat of a fake news story that is written in the third person and is meant to sell what the press release is about to an editor or reporter. A press release is used to announce things like scheduled events, personal promotions, products and services, awards, sales and accomplishments and the like. Reporters are more prone to consider stories that have press releases. They are usually sent as a part of a press release kit, along with a pitch, or alone. In the press release, it is important to follow proper formatting and to include information about the idea you are pitching that will make the editor or reporter interested. A press release is essential to having your articles accepted, so it is important to have it written in the correct format and for it to contain adequate information. Because of this, it may be better to have a Keyword Technology firm handle your press release.

Use A Keyword Technology Firm For Press Releases To Gain Traffic and Ranking

Usually, you would use a Keyword Technology firm for all of your search engine optimization needs. Nevertheless, such a company can also handle writing press releases, considering that press releases and search engine optimization have a similar aim. If you want your story to catch the attention of a reporter, then you will have to know proper techniques to get a reporter’s attention. The writers at a Keyword Technology firm will understand how to do this. Search engine optimization is all about getting higher ranks on search engines and using the correct keywords to get a site to those higher ranks. With a press release, the aim is to grab the attention of the story and to communicate the appeal of the story. The aim of both is similar, so a Keyword Technology firm will know how to handle press releases.

A Good Heading Helps In Gaining Ranking and Attention 

In order for a press release to be effective, it must have a good headline that sums up the point of the story in as few words as possible. It is also important to have an effective lead paragraph, one that will engage whoever is reading it. In this lead paragraph, all of the essential information such as the when, where, how, and the what must be included. You also have to make a claim as to the main aim of the article. After that paragraph, everything that was included in the lead paragraph has to be backed up.

A Good Press Release Lasts For Years – Use  A Professional Firm 

While writing a press release seems to be a simple science, for beginners, it can be quite difficult. That is why it is best to leave it to the professionals, such as a Keyword Technology firm. It is too much of a risk to attempt to do a press release if you are not familiar with or do not have experience with writing press releases. Also, by having a Keyword Technology firm like Uppgroup Inc. handle it, you can be certain that your press release will be of high quality and that it will have higher chances of being accepted.

Press Releases Are All About Exposure And Traffic

Now, while all the focus of this article is basically around getting the attention it deserves, making sure the reporters notice it, having the layout all correct, the paragraphs are detailed, etc. All of this has one underlying purpose – to bring you to attention in the eye of your target client or visitor.

A Press Release Must Move Traffic To You

In order for that purpose to have a desired result, it most often requires that the visitor contact you, touch base with you, visit your site for more information, etc. This is a crucial aspect of a properly done press release. Submitting a press release that has no ability, or lacks the ability to “Move Traffic” to you, is pretty much nothing more than Internet Clutter.

Don’t Waste Your Opportunity With Your Press Release

There are millions of press releases that have little to no success in transferring a visitor to the company or individual that published the press release. Basically, this amounts to a waste of time and resources. All the time invested in creating the release is secondary to the time and resources invested first in getting ready to announce in the press release. You would first have made a great product, idea, or service. You would be all set to talk to these folks, share your knowledge, service product or idea. Then all the time creating the release in the right format, only to have it sit, and do nothing.

Your Press Release Needs To Be Indexed And Ranked 

Submitting a release is only a concept – a promise of something, it needs to be submitted correctly, to the right locations, using the right process of back linking so that it first off, gets accepted, secondly, gets indexed, and third, can actually send people to you.

A Good  Press Release Can Work For Years

It is a waste of time to blindly submit with no plan for utilizing this press release. A single press release can go to work, and last for years, making progress in sending visitors, building credibility, transferring traffic, adding sales and much more, if it’s done right. Here is an example of a Press Release working for a seven year period. Pro Desks Launches New Ecommerce Laptop Desk Store.

Focus On Keyword Technology For Your Next Press Release

Most press submission services and press writing services only focus on the actual release, they know nothing about keyword technology, seo, ranking, long term residual value and gaining long term traffic from this one document.

Contact Uppgroup Inc. About Keyword Technology And Your Press Release

There are huge advantages to using a keyword technology firm to assist you in creating, submitting, and then positioning that release to work for years, not just two seconds. Talk to us,  let us have them take a look at your product, your idea, etc. Get some feedback on what we can do for you. This will make that one press release work over and over. Then think what we both can do with 10, or 100.